Burnt Out? Guys of Tourism Titans Talk About Dealing with that Burnout Feeling and How to Push Forward

Jared: 0:00

He's probably sitting there like hey,

Kevin: 0:02

you know what they say about the elevator business chaired it's got its ups and downs

Kevin: 0:25

Welcome to another fantastical episode of the tourism Titans where we bring you down a road of merriments enjoy marketing and operations from four three super smart guys and one idiot who will let you choose who that is today we got Steve Edwards amp agency Vegas cheap tours we got Princess Yoneyama Jared brooch from eat drink scare and Andy Kurtz the resident old timer from C for boat rentals and myself I am Kevin O'Neill owner and operator of Destiny water adventures what is good my my Titans

Steve: 1:05

all is good man living the dream. Loving the podcast living the dream everybody hears whether fucking response anything What are you doing live

Kevin: 1:13

in the dream live in the dream.

Steve: 1:14

You should just Lynch it up at that point. Anytime. I should be kicked off the podcast. Well.

Andy: 1:21

Kevin: 1:29

Yeah, I really I don't like I don't like I'm excited to be here because like, I don't really feel like anyone's ever like super excited. You know what I mean? Like, especially with that I'm really excited to be here. Oh yeah, no, you fucking sound like it for sure. I'm freaking excited. Kevin Love living the dream. What's so hard?

Steve: 1:47

When you come to these podcasts? How are you supposed to sound? Well hey guys really excited to be here. It's a fun exciting Wednesday here let's talk about marketing and tourism

Kevin: 1:56

and fun shit. So those of you guys just tuning in it's like a huge fucking ruse. None of us are excited to be here. Nor are we living the dream. We're all and that brings us to a wonderful topic which fucking we're all the felt before and we probably all talk about quite a bit in the late night tax from your buddies when shits going. Fucking burnout man. It is a fucking real thing. It's not just in tourism. You got to put out a smiling face and be the either fucking sad clown you know, because you're, you know, that might be your 1,000,000,000th time but it's their first time and you got to you got to fucking show him a good time. Right? And it is July and everybody's feeling the fucking burn man. I go down to my docks and my staff like I got on the other day and one of my guys was arguing with a fucking customer dude, like legitimately fighting with a customer man. He comes walking on the dock man. He's like, Oh, I'm feeling it, man. No, you're gonna show you show me respect. You're gonna show me respect. I was like Birdman. Mike like Birdman. I think he's a fucking take it down a notch. Man. What do you mean gonna show you respect? Let them fucking talking about man. No, man. I ain't the one on today. And I was just like, Oh my fuck and the kids he's he's a good kid. He's worked with us for five years, man. Yeah, to go down there and have a conversation with Lady and and apologize to her. And I said that not that this is any kind of excuse, but I was like You burned out man. What about the rest of you guys? Are you guys burned out? I know, Andy's not burned out.

Andy: 3:24

No, I'm not burned out. But I'm not burnt out. Because if I am, then I'm gonna have every single one of my employees have that same attitude. So you got to go in fresh every day. How's your day going? How are you doing today? I'm fantastic. Because you just have to have that persona, you have to be that cheerleader, or else we're not selling the experience that people want to buy. So it's a lot about mental set. You have to put yourself in that place.

Kevin: 3:49

Yeah, we talked about it last week. And I'm a big fan of attaboys because I'm not down there every day at all. Because you know, and we can get in this a little bit. Me and Jared talked about it last night. If I'm at liberty to speak Jared on your behalf you know, we do for sure. So I don't I don't go down there every day. I'm not in the office every day like I got in this business because I do love what I do. But I want to see my family man and there's no dollar amount I can put on like not seeing them. So when I do come down I'm like you Andy, I definitely try to bring a positive vibe. And

Kevin: 4:26

Jared was like fuck, man. I'm literally burned out. Somebody's got to turn this bucket AC on. And he's up in his attic and shit. Yeah, so I go down there and I do a lot of attaboys we talked about it on the last episode, like how often do you give raises and that's I'll do shit like that. I'll go down there and I'll be like, Hey, man, how's it going? You're doing a good job. You're working real hard. How about a race and they're just like what? You know, and I try and like circle that around like every month, all my core team members or if like they have just a shitty crazy holiday weekend and they got you know they were too busy making the company money and they were moving so fast that they didn't do the best on tips, you know. So we've gone down there they got a tip jar on one of the on the on the pilings, and I'll throw 500 bucks in there, order lunch, whatever it may be. So I make sure when I come down there, like Andy said, we got a good attitude.

Andy: 5:15

And then I think you also have to spend a lot of time working on your own burnout. I have been doing this for quite a little while. So you've got to spend, you got to look for ways to make it interesting to make it exciting, to make it different to learn to change, or else you can't keep that happy face, you can only pretend so long I look for different opportunities to kind of keep it real, making it the dream that I want to be living.

Steve: 5:39

Andy I feel like you've you know, you're the you're still hands on operator, but I mean, I love the positive attitude, I struggle some days, I'm not gonna lie. I don't want to be negative Norberto, but it feels like I would love to figure out how to delegate it all off. As you guys well know, I don't have a lot of high touch on my rental business. I have an operations manager on that. I mean, I am boots on the ground every day in the agency. And there's I mean, we're mid summer middle of everybody's busy season, and we're in a weird economy. And it's like my goddamn phone won't stop with issues and problems. I feel that burnout. There's a lot of days like I come in happy I'll you know, yesterday got Starbucks for everybody. We were at lunch once a week, I tried to make it fun. But there's a lot of days I'm sitting back in my office like, Fuck, yeah, man.

Andy: 6:26

That's business. That's business. I mean, I have four things the last two weeks that got reported to my insurance company. Hopefully, none of that turns into any claims. You can only take so many punches in the stomach. So you can't be this clown and just, you know, oh, everything's great. So you can't internalize it, but bad shit happens. That's just kind of what happens. That's part of being in business. So you got to look at the big picture and just say, Hey, we've been doing this for so many years. It's gonna be fine. Tomorrow, you're gonna deal with a bunch of bullshit today. Yeah, you can't ignore it. It does such it sucks. There's a lot of shitty stuff being in business.

Kevin: 7:02

Yeah, I think and it's tough man. Because for example, Jared, you know, we were texting back and forth last night. And he is just like, man, we're drinking, by the way.

Jared: 7:11

I mean, I had dinner earlier in the day.

Kevin: 7:14

Jared: 7:52

I mean, you know, it's one of those things where it's like, you work a lot and you miss things in like, personal lives and stuff like that. And like when my employees call me like, it's never to be like, Hey, Jared, just calling to say, man, you know, this thing's everything's great. You know, we're having a kick ass day, it's nuts. It's your head, the garage door is not working. Somebody fucking like, let it go through the roof. Like as it rolled up. They they ran into a pole that's been there for fucking 30 years. And it's like, now we got to do $20,000 And, you know, Body Shop repair to a vehicle. You know, it's these things. It's like, that's what they call me for. So it's like, I cringe when my phone rings from anybody, like related to my business. Yep. And like, we all Yeah, so. So it's that. And then it's also to the point where it's like, you know, man, hey, it's like, every day, like, you know, if I if I go and you guys buy boats and stuff, so you know, you're probably finance and stuff. And it's like Emmitt, like, every time. I gotta personally guarantee something. I'm like, huh, do I like I'm still this size? Like, I like, I feel like we're pretty large. I can't believe I still have to personally guarantee things. And you're like, should I even take that risk? Like, I don't know? Or should I just like, you know, hey, I could sell off my real estate, I could sell off my tour company, and I could literally probably retire, you know, I'd be like, or I can keep working. And then it's like, Are your kids going to do this? Or is this going to be like, it just needs to be harder to sell because now it's a $30 million business and it's, you know, and now I gotta like, like, can you imagine how painful like a company about spent $30 million is going to put your like financials through the wringer and your operation. And you're gonna sit there and be like, I'm never selling this thing. This is brutal. Like, I'm not providing it. And so that's like, last night it was you know, it was kind of a culmination of like, I could live a probably a pretty good life. I can move down like Florida down by Kevin and buy a house and not work and give up this 24/7 life.

Kevin: 9:44

I think private equity is actually getting a lot more involved like NACHA and this can be all anecdotal, but I mean, we I've seen a lot of businesses get at least a couple of business gets scooped up by a private equity company that we work with on our other podcasts whose sponsored stuff often come to in view stuff they picked up I mean like that's like boat tours is like kind of Chen marks jam they picked up southern sea star here Buccaneer pirate cruise ship they own Captain fish wherever the hell that is I don't even remember down in Key West fury water adventures got scooped up by some Texas private equity firm Corporation mega water sports and these are multi million dollar I mean theory was a yeah was probably 30 million Sebago is probably around 10 million a little bit smaller here southern Seastar. I would sit venture somewhere in the neighborhood of probably two to three, 4 million potentially. So they're, you know, I mean, and I'm just speaking to watersports. But when you're talking about, you know, again, you mentioned something Jared, we were last week, a couple of weeks ago about a walking tour doing whatever it was like some preposterous number, I think it was like six grand a day or something like that. I did 118,020 Davis, something like that. I mean, you'd be kind of a fool not to, you know, if you can go scoop up a roofing company that's got 5% margins? Why the hell wouldn't you want to pick up a, a water sport or two or company that's got a 30 or 40% ROI? I think that's going to change as you know, as the market evolves. And, you know, people get more interested in tourism as not just a mom and pop shop, but or, you know, but as an actual brand, and not just a commodity, but you know, branded tours, branded adventures activities, what have you.

My, yeah, my business partner walked on a private equity deal, because they couldn't, because he couldn't get rid of it. They offered the right number, but you know, they're not looking to operate your business. They're looking to acquire the revenue of your business. They still want you on operating, they wouldn't they wouldn't even let him get under 20% ownership because they wanted him stay on they would they knew that, like that's part of what works. And you know, to the burnout side of like, up sucks, like, how do you? How do you ever exit? How the fuck do you exit anything if you got to stay on as the fucking monkey for 20%?

I mean, that's not the only way that you can skin that cat, the CEO of Fury was the developer. He wasn't like the head captain. You know what I mean? He got two and a half percent. And he stayed on as an advisor. So I mean, that's gonna come into the equation,

you're looking at this burnout thing like, Oh, we got to get out. What's your exit plan? I don't think anybody any one of us has gotten to where we are, because we're looking to get out. So yeah, I would say in July and August, I'm always looking. I'm always fantasizing about taking the money and run. But when I get back into my preseason mode, and I'm thinking, what are we going to do? How are we planning for next season? How are we going to build better how are we going to do this and that then I'm energized again. So let's not why do you why do you want to get out? Why don't you continue to build one make it bigger?

Make your California build back better conversation from somewhere else? You're on the wrong podcast

Florida and here's why those boats it. Here's why Andy, because come fucking September you watch the fucking brakes get put on that motherfucker. You go down $11 And you're like, Okay, let's put my next marketing idea. Plug in the house is on fire. We fucking like Like, every September, October, we don't know that we're gonna go backwards. I mean, I just mean that. That's why we get hungry again, you know? Because

So Andy, question for you. I mean, does retirement interest you? Is there a point where you're just like, I just don't want to do this?

Zero. I don't have any interest in retirement. I have interest in being able to travel more, spend more time with my wife do this and that, but I never want i My wife says, oh, you should we're looking for ways to de stress. I'm like, if I de stress, I would be a fucking mess. Like I thrive on stress. You have to have a little stress. That's what keeps you vibrant. That's what keeps you, you know, keeps you looking for tomorrow.

Yeah, I think Andy, you know, like, I guess not exit point. I think burnout just leads towards, like, when I'm burned out, I'm just like, then it triggers like, you've got to be thinking about the exit plan. I don't necessarily think that I get burned out. It's like, I get burned out. But it's like it more so I get bored. Or I get and I do like, I mean, the reason I have 18 cities is because of boredom. You know, it's like, Alright, I'm kind of overriding it. And it's like, let me go open another one. Because it's like fresh, new, it's something to do. And it Yeah, it definitely drives that. But it's like I also now looking at it from the perspective of like, every, you know, we talked about this thing on the earlier episode. It's like, you know, what's going to move the needle for me because right now, like, opening another city doesn't move the needle for me, right? It's like now I'm like, I mean, you guys saw I'm glad fucking bought a tractor yesterday to build a winery because I'm like, I'm over this shit like and like it, but like, to me, I'm like, looking at this winery. And I'm like, Man, I'd like to just get rid of everything I have, because it's like, you need a lot of cash for a winery. And it's like, okay, well, I could sell off everything I have. And just, you know, I could be walking in a tasting room. I'm doing what I love making wine. And literally like you know two or three days a week just pouring people wine and never having to like really worry about anything else

right so you're talking about an evolution as opposed to a burnout big difference. We might my burnout led me to do a podcast with four with three douche bags all over the fucking country like I'm having fun. Today respect

I'm fucking

we are we're like kindred spirit your right to douchebags and Kevin Come

on, man. I'm gonna wanna

Can you not see my name is Princess Yom Yom I can't be a douchebag okay.

Oh, that's true. My bad. Yeah, you know that means to live for something fun. This is fun. This is fun. This is anti burnout.

Yeah, I mean I'm fucking 80 episodes deep in another podcast pal so you can fuck it save the vlog and super fun when we're in a year and a half from now. Tell me how much What are you looking forward to? Two and a half hours I'm laying in a fucking in my bed right now. You know what I mean?

No, no because podcast 10 podcast 10 I've already got planned and that is how to monetize your pot your podcast and

monetize what we figured out the plug out it's gonna really be fun I've been man I've done that too. You know not to like we're getting rich off awkward watersports guy was monetized. You know what I mean? It's, but again, it's like, gotta be you know, I love big ideas, man. You know, so like me and Steve lips, like how our friendship got started. And I think we've like, I don't know, man, we haven't come up with any really really cool like business idea in a while I got to come back out to Vegas, or you gotta come here we got to be in the same room. But I will say that I had like a pretty significant burnout moment, like three months ago, man and unfortunately, it wasn't like I wish I could be like all the stress of work gave me a heart attack. And it wasn't just like a shitty deal of the cards. But I was in my office. I was having a conversation when it happened. Those of you guys that are listening or whatever you guys aren't like my three buddies here in the room but I had a heart attack I'm 43 years old and a heart attack three months ago I'm not going to attribute it to business but I mean, I was geared up man like and I've and Steve might disagree but I can feel a definite change in myself but leading up to season I was just like, man I was calling the dude about marketing stuff every single day making content getting you know our our base camp set up so we had all these different projects and all these different things I wanted to do and all this shit. And then like season kicked in. I had a heart attack money started rolling in and I just kind of fucking slipped it back into like, alright, well you know, money's rolling in the phone's not ringing my team is trained up like, you know, do I does like everything need to be to the 10th degree like, does it need to be $100 million? Does it need to be 150 boats, you know, like, does it need to be I don't know like is it burnout is it you know, am I burned out by business? Am I burned out by my industry? Like because I mean, I do this shit 24/7 When I'm not recording this podcast with you guys, I'm recording another one about watersports. So, when I'm not fucking talking about new ideas, like it's, it's just one of those things where you're it encompasses every it feels like selling your body at times. You know what I mean? And this is like, I think if you got to a point where if you did retire, if you did stop, you probably feel like the biggest piece of shit on the planet. You'd be like, Man, I'm so fucking lazy. Absolutely anything, you know?

Absolutely. You'd have a huge void that couldn't be filled. Yeah.

I'm right there with you. Such a woe is me so soon. Sounds so sad.

No, it's not it's not a woe is me episode because you know me, I'm Mister California, I'm Mr. Positive. It's it's sort of telling everybody that we're all in the same boat. If you own a business, you have a target on your back, you have all the problems in the world, nobody's calling to tell you what a great job you did. Nobody's calling you to say you're the smartest guy in the world. They're only calling you to complain, they're only calling you to tell you about problems are only calling you to tell you that this didn't work or that didn't work. So that's just it. That's what you have to accept as being in business. So if you kind of get solace from knowing that, you know, everybody else is feeling the same shit. You know, you're not alone. That's it, but you also get the benefits of it. And hopefully there's benefits. Steve, you

get burned out? Yeah, seriously? No? Yeah.

Yes, I absolutely do. I mean, I know it sounds like sunshine and rainbows. And you guys, like it sucks. There's a lot of days, it's stressful. This isn't easy. This isn't like you guys are worried about your one business. I have to worry about 100 businesses, you know, like, I've got, I have two emails. I got one I got to reply to this afternoon, hey, we need to terminate our service. Same problem. I mean, it's the same issues you guys have where it's like, you know, did you rent all your boats out? Or like you're the most anal guy I've ever seen? What about not having boats rented out? Well, imagine getting an email from like, you know, a customer they hear me? Yes, you

know, I got I got $100 left on the bone. I'm like, What the fuck? Yeah.

And we're measuring or handling a lot of moving parts. So

I just I don't know, I just ask that on personal level because I really don't. Like I know when something's bothering you. Like I can hear it. You're fucking when you do become as you say negative Norberto when you start shitting on everything. I'm like, oh, fuck, man. Stevens having the time, you know? Because you you never vocalized like your stress, you know what I mean? You don't you don't you suffer.

I do? Well, and I've done and I've done a lot to not work when I go home. That's, that's been a big piece of it. So I used to be the worst at it. In fact, I'm sure I have an ex wife that would probably chime in and say like, yeah, that was probably why we got the divorce. But you know, I used to be really bad about bringing my work home, I'd come in, I'd be on my computer all day at work. I'd come home I'd get on my computer. And now honestly, I leave my computer off. People that need to get a hold of me know how to get a hold of me and they're gonna call or text me but very rarely am i doing much with work at home? On the weekends. I am trying to get out and go do fun things and go experience some things and not not be at the office working.

Did I get a text from you at 630 this morning? I'm just saying you probably did. Is that working every weekend? Right? Oh, that's

right. Once Once I wake up to the phones on I'm texting all sorts of people. It just depends on what's happening. But I mean, what

do you guys do for fun?

What do you guys do? You just want to hang out some time or? Yeah,

like so. So Jared down there. Like, I'm Jared, you don't seem like you fucking turn it off much, buddy. I gotta say. I think we're a lot alike in that regard.

Yeah, I mean, well, I

can't arrange the rage. Molly's like me. Yeah.

Well, I mean, it's like, because when I got to deal with something, I'm just like, stupid already. Like, why can't you? Like, why can't you do that? I

was like, there was,

you know, we're on the HR call today with going over the performance like systems and I'm like, oh, makes good business decisions. Zero for everyone.

How do you turn it off, man? How do you crank it to 11?

No, I mean, dude, I got a hard time turn it off. I mean, my my wife would tell you like, I mean, I'm always on my phone. I'm always doing stuff. But it's also I've kind of done that to myself with keeping my you know, I still work 40 hours a week doing elevators and I still run this you know, all you know, nights and weekends. So it's for me, it's it's really difficult to turn off and that's probably why I probably experienced burnout more so than Andy because Andy's got like, you know, he's doing been doing it for two years. It's like, gosh, shit, another lawsuit another insurance claim. No big deal. When I'm doing that. It's like, God damn. What I do with this, like driving my fucking attorney crazy, like trying to like get to the bottom of this. Like, we got to get this resolved. And he's probably sitting there like, hey,

you know what they say about the elevator business chaired.

It's got its ups and downs.

Okay, so, obviously, you know, we talk, we talk enough like we talk a lot, like as a friend. You've got two kids at home, like you got two kids and a wife where, how do you balance that? How do you unwind it? i And I'll say as the guy who's twice divorced. I did a very horseshit job of balancing it.

don't you think this is more of a marathon and not a sprint? And he is Andy is the attribute to that where you want to say like, you want to select retire at 45. But then what? You're going to be happy to be just done working, not doing jack shit at 45

I'm gonna think when I say retire, I'm like, now I'm on to a thing that doesn't need to make money, right? It's now I have enough like, this is where I'm like, hey, now I got a winery. I'm gonna sit like the winery can eat as long as it breaks even I don't really care. I'm doing something fun. I'm gonna go in there, of course, and tastings do those kinds of like, that's kind of my retirement game. But it's like, you know, I'd love nothing more than two. I

was like, Yeah, I don't fantasy. You have this vision of yourself. Where you're in a winery. Like I keep on hearing you say, and you're painting the picture, like in your own brain, and you're doing a really good job of like letting me see it. And I see you and you're just like casually pouring people wine. How's it going? I'm Jared. Jared, like you fucking don't even like I don't think you walk in your kitchen. Like, you know what? I mean? Like, I think you're like fucking like so wild. Like you make me seem fucking calm. They're like,

I don't know you that well, but I'm thinking that your little winery is gonna be fucking rivaling Gallo and you're not gonna just sit with you know, a couple of glasses of shove li let's just not

look at me.

To your fucking I said it, I'm pretty sure to be the number one writer in fucking. Like, whoa, you should

try. That's what's made you successful. And that's what keeps you from burning out. So that's perfect. That's a perfect segue there. That's exactly what it's about always looking for the brass ring, baby.

I will say man that I feel like, personally right now, like this year, I finally have like a handle on how much shit I have. And like what we have and what we can scale and where there's like a little bit more meat on the bone. And things I want to do. But I'll tell you what, guys, like I've I've like, hit like a little bit of the money that that we have coming in. And we've refined our processes. Now life, unfortunately, is super unfair. And it's not fucking like usually pretty excited about like, the plans that you make for it. You know what I mean? Like, yeah, I'm just gonna do this. And we'll just cruise along for like, the next 20 years. And then I'll have x and then I'll do Y and life will be great. And I can just keep on showing like, you know, I do live in North Florida and hurricane alley. So again, but I will say that, like I've gotten to a point where I'm like, where I'm in the corner there with Jared where I'm going like, Well, yeah, man, you know what I mean? Like, could I continue to cruise along at the pace that I'm at, and not break my neck and make a good living? And fuck, man. Last year, we were in Vegas. We went me and my wife went to Costa Rica, I went to Orlando. I'm Charlotte, Detroit, like, man, I was all over traveling. And some of it was business related, you know, business related. But I mean, for the most part, it was, it wasn't it was, you know, some of the stuff was business related. But some of it was family. You know, it was just, I don't know, the last year and a half felt pretty fucking great man. And I'm just kind of like, well, at what point do you get to where we got into this gig to just live life by our terms? Well, fuck, man. I'm living life by my term. But I've also felt like where my business had me by the fucking throat. And I didn't like that. So it's like, if you get to a point where like, okay, now I put an extra zero on my fucking bank account, but the shit fucking owns me. I'm not really, you know what I mean? I'm not really the fucking captain of my own ship, so to speak. You know what I'm saying? Like, because of a number. It just seems counterintuitive.

I, you know, I think you guys have a different benefit than I have of being the business owner, like, you know, because I can't, like I get burned out because it's like, I am working, you know, this, this other gigs still until we sell that company. And that gig, I'm not 100% owner. So it's, I've, you know, I've got vacation time, I can't just take a month off. Whereas if it was the doer company, I could definitely just go to Croatia or someone you know, I can be like, I'm gonna go explore European wine country For a full month. And like, my only like, tie down is kids school times, right? You know, it's like, hey, I can only do this, you know, these times. But like, with my other gig, it's like, oh, man, I get like two weeks, three weeks, four weeks, whatever. And I gotta like, but shit. Like, I'm the main guy there. So it's like when I leave. It's not like we have 100 employees and somebody does my job. It's like, I got to still do it when I'm in Europe or wherever, you know. So that leads me to a kind of a different Avoiding burnout and you guys, because you guys can't get away and Andy probably can get away. He just fucking grabs his own boat and just like, Fuck, I'm going to wire today. And the fucking what is that?

Have you ever been sailing in a while?

It's a long ride. It's a long ride. But yes, I mean, I have gotten to the point where I do have a little bit more freedom. And that's great. That's what you strive for. That's what you're kind of your big dream is to have that freedom and to have a little bit less of a commitment and responsibility, but it doesn't go away.

Yeah, I mean, you know, we've all seen that stupid chart of like, you know, what, six, what everybody thinks success looks like and what success really looks like. And it's certainly not just a vertical incline to the top, I've gotten to a better spot where I'm able to work on my business more than I work in my business. But I saw it yesterday and it pissed me off because some some fucking guru was on Facebook talking about like, Well, can you leave your business for 30 days and not worry about your phone ringing? And the reality is, is I can't do that. I can't leave for you know, I'm going on a trip with my family here in this next month, for a week. And I don't know if I can leave my phone for a week and

I could I could leave for a month in my phone ring and like, not right now. But there are times of the year. I definitely could like October November, December. Absolutely. Dude. I fucking cherish it, man.

But you're very lucky.

I can't do that. Yeah, isn't

that total Oscarson

I went with a buddy on an five day trip on on his boat to Cabo San Lucas from San Diego. And I at the last minute I rented a sat phone because the thought of having no phone communication just drove me fucking crazy. I couldn't do it. We're not

two. You got two from the boat jet skis. Two on the boat side. What kind of when they're not claims a woman was driving a boat hit awake and her kid unfortunately hit her face on the dashboard required stitches and stuff. Report. It's reportable, right. It's not hopefully going to turn into a claim. We certainly didn't do anything wrong. We gave him all the proper instructions but you never know.

changes but they've got their own. Yeah, for sure. For sure. Nobody's you know, there's no free lunch.

No, I'll hunterson That was Warren Buffett. No, no. 100 100% But it just, it's just one of those things, man where it's just like, I think you have to step back. You have to look at things objectively, Steve said it earlier. You have to focus on working on your business, not in your business, you have to figure out ways to generate income and revenue. And so many guys focus on that fucking top line this year, man, that's all I think about is fucking bottom line revenue. Like how do I fucking do more with less and that increases my that increases my paycheck at the end of the year. And it also decreases my fucking stress level. And I think that should be every entrepreneurs goal because burnout looks different for everybody man. I mean, how many fucking entrepreneurs jumped out of a fucking window or drank themselves to fucking death or did not meet a quality fucking and or left the planet prematurely man because money became before everything family how fuckin sanity.

Well, the other side of it is is like you're also we have a lot of people dependent on us. I've heard it said, you know, being an entrepreneur is like the loneliest thing that you can possibly do. I know, sitting out in the other room I've got, I've got a group of people that are dependent on us having clients on us having work, and they're dependent on me to make sure that their check clears the bank. So you know, it's pretty easy to live in your leg, you know, in your woe is me of like, Man, this sucks. How are we gonna show up every fucking day? So I try not to really, you know, I don't try to get burnt out very easily. It takes a lot. But, you know, some days, some days it's a lot and you're just grinding through it. Because you know that at the end of it all, it all makes sense. And you're running a good business and it's a lot better than having a fucking boss.

God damn. Amen to that.

Yeah, I agree. But some days you're gonna kick the dog. You know, some days. You're right. You're right, Steve. Some days it just sucks. And you just got to kind of go with the flow. Like that's just the way it is. There's not going to be every day is fucking hearts and roses. Some days suck. And you just gotta wait for the next day to get over it.

Absolutely. Well, guys, it looks looking about to be that time. We're 42 minutes in and if you guys are on your way to work right now and you're listening to this and you're like God Damn, man, you got a whole trunk full of fire extinguishers and fucking Inferno is fucking burning and you're going to work you're like God damn, I'm Army of one. Just know that you're not alone. You got four buddies with the tour Titans to six or seven up out there that are listening that are not the four of us, which would make two to three. We appreciate you guys tuning in to another episode of the tourism Titans. We will see you guys on the next one. Thanks for listening.

And next time it's gonna be more upbeat. This was kind of Debbie Downer shit. We're gonna have more fun next time.